big marketing health check - Marketing Answers

MARKETING HEALTH CHECK

Use this form to capture some top level information about your marketing and conduct a quick health check of your marketing program.

Once you have filled it in, think about your answers and consider if you would benefit from some assistance with you marketing strategy and program.

If you have any questions, feel free to call MJH Group on 03 9885 3599.

This document remains the property of MJH Group and may not be reproduced or copied in any way without permission.

Business Name: ________________________________

Contact Name: ________________________________

Address: ________________________________

Contact Number: ________________________________

Background

1. What year was the business established? _____

2. Describe the business and the industry you operate in? ______________________________________________________

______________________________________________________

3. What Products/Services does your business offer customers?

______________________________________________________

4. What is the size of the business compared to others in the industry;

Major - Medium - Boutique

5. Do you have a current business plan? Yes - No

6. Do you have a current marketing plan? Yes - No

7. When did you last review Marketing activities? _____

8. When did you last review operations that impact the customer? _____

9. Did you achieve sales targets last year? Yes - No

10. Are you on track for this year? Yes - No

Objectives

11. Objectives - What would you like to achieve?

______________________________________________________

Customers

12. Who are your customers?

______________________________________________________

13. What are the key sources of satisfaction?

______________________________________________________

14. What are the key sources of customer dissatisfaction?

______________________________________________________

Competitors

15. Who are your key competitors and where are they located?

______________________________________________________

16. What do you do better than your competitors?

______________________________________________________

17. What do your competitors do better than you?

______________________________________________________

Marketing

18. What has been done in the last 12 months to promote/grow the business?

______________________________________________________

19. How successful has this been?

______________________________________________________

20. What is your competitive advantage?

______________________________________________________

Challenges

21. What challenges are you presently facing in the business?

______________________________________________________