Free Marketing Articles & Resources
 
MJH Group has provided these articles and tips for you to download and to use along with your own
experience and business judgment.
 
These articles and tips have been published in our newsletters and some have been included in
national magazines which means that they have been read by thousands of businesses.
 
If you are interested in information on a particular topic or in publishing any of these articles then
please contact us via phone 03 9885 3599 or email enquiries@mjhgroup.com.au and we will
be happy to help.
 
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Marketing Tips for A Small Business - The Top 10 Marketing Tips for a Small Business to help
you improve your marketing effectiveness
 
Marketing Health Check - Use this form to capture some top level information about your
marketing and conduct a quick health check of your marketing program
 
Customer Understanding Health Check - Use this form to capture some top level information
about your customer intelligence and conduct a quick health check of the level of customer
understanding in your business.
 
Customer Understanding - The corner-stone of any business is its customers and the quality
of the relationships that are in place with those customers. Successful companies have developed
a way to get inside their customers' heads and truly understand how to match products and
services accordingly. Unfortunately these businesses tend to be in the minority with many
companies either not bothering to collect this information or making it the responsibility of the sales
team. The majority of businesses don't understand the value of this data.
 
USP - Your USP or Unique Selling Proposition is the thing that makes you different from your
competitors and how you stand out in market place. It's the reason that people buy from you and it
is important that you understand it.
 
Loyalty Programs - The role of a loyalty program is to drive changes in customer behaviour
through specific offers and rewards to increase sales. Most businesses simply reward repeat
purchase - this is not enough.
 
Sponsorship - Building Sponsor Value & Creating Sponsorship Opportunities - This report on
sponsorship is of equal importance for organisations seeking sponsorship as it is for business
engaging in sponsorships as a promotional tool.
 
Equity Pirates - In this report we will examine the rise of the Equity Pirate, the impact they
may have on your business and provide some strategies for ensuring your business has a balance
of sustainable target markets.
 
Segmentation Checklist - This section lists the classification criteria that MJH Group believes is
appropriate to segment the Australian consumer market. To build a basic profile of your target
market, MJH group suggests highlighting the segment classifications that are the most suitable for
your product or service.
 
Customer Research - Why & How - The corner-stone of any business is its customers and the
quality of the relationships that are in place with those customers. Successful companies have
developed a way to get inside their customers' heads and truly understand how to match products
and services accordingly.