Research Existing Customers & Prospects

Providing Clarity, Improving Customer Satisfaction & Increasing Sales

MJH Group provides B2B Market Research with our Customer Understanding programs.

We integrate customer understanding back into your business to effect organisational change and increase sales and market share.

MJH Group Customer Understanding programs take into account both market research for existing customers and market research for prospects.

B2B Existing Customers

MJH Group’s Customer Understanding program is designed to collect relevant and meaningful data about your customer base.

Examples of the type of information that can be collected are as follows:

• Factors that may affect customers taking their business elsewhere
• Greater understanding of your customers business and problems they face
• How customers feel about their Account Managers and other personnel
• Why business is being won or lost
• Who are the key decision makers
• How important is price when making purchasing decisions
• What customers think of your existing sales process
• How they like to interact with suppliers … style, frequency
• What customers think of your ordering and delivery process, products
• Benchmarking information … how you compare to other suppliers
• Views on trends in the industry

B2B Prospects

MJH Group’s Customer Understanding program can also be used to collect relevant and meaningful data about prospects including:

• What they currently know about your business
• How your business in perceived in the market place
• How they like to interact with suppliers … style, frequency
• What the key considerations are when selecting a supplier
• How important is price
• Why they are not doing business with you currently
• Their views on trends in the industry

Call MJH Group now on 1300 905 116 or email gaby.purchase@mjhgroup.com.au to find out what your customers really think!